illy Caffé Chicago


Role

Marketing and Content Strategy


Tools

CapCut, Adobe After Effects, Instagram, TikTok


Skills

Video Direction and Capture, Editing, Trend Analysis, Digital Design, Motion Graphics
Description
Led the creation of Staff Training and External Marketing Materials


Deliverables


25+ Short Form Marketing Videos

5+ Posters and Internal Training Videos
(Instagram, TikTok)

Monthly LTO Initiatives
(illustrated chalkboards, seasonal menu item development, etc.)